LJXII Lugano for Him
LJXII represents the balance of modern and classic; two opposing identities that come together in equality in our new brand range. Using iconic roman numerals to represent the twelve dials on a watch face we seek to portray this balance and have it become a new signature for our bold yet timeless styles. Founded between the ideologies of Stockholm and London, LJXII marries the dual sensibilities so forged in our brand identity.
