Introducing: Our new London Flagship store design. Read more about what's new below where our founder, Andrew Jennings will tell you more about what's been happening and why you should plan in some time to visit us at the new studio!

A New Set-Up

We’ve had our Covent Garden store since 2014 so it was time for an update. We’ve stripped out the old watch bar, cleaned the whole place up and added a large table for our guests. With our marketing team located downstairs it’s the perfect opportunity for us to spend more time with our customers and better understand their wants and needs.

Coming Together

We will be hosting more events and sessions in our new space to really bring to life the Larsson & Jennings universe - from a resident artist who will hand paint our watch straps to mini seminars and weekly cocktail events - and it’s a space that we hope our partners and friends will want to use too!

The Scandinavian Touch

In keeping with our Scandi heritage we’ve kept it clean but we’ve added traditional accents with some modern classic furniture which I think really compliments this area. Monmouth Street is one of the prettiest shopping streets in London - with all the shop fronts being different colours there is a great sense of traditional Britishness about the area so I think we’ve managed to bring a respectful modern edge with our interior.

Always Evolving

We will be adding a coffee bar imminently and a few other finishing touches. But one thing I’ve learned in retail over the last few years is that a store is never finished - we will be adding details and improvements regularly!