Chloe Hayward

Kayla Ewell

Georgia Hirst

Jillian Harris

We Wore What

Our take on Sustainability

Change is inevitable.

We started our sustainability movement two years back when we realised that our planet needs ALL of us to work together. Ever since we moved to 100% recycled packaging. We changed to vegan, biodegradable leather. We brought out our first range of sunglasses that are biodegradable and recyclable. We teamed up with B1G1 to give back to the earth by planting one tree with every purchase.

Our approach is holistic. We know that in order to create a truly sustainable business we have to put equal emphasis on our people and the planet as well as turning a profit.

There is still room to grow, to learn, to do things even better. Our goal is set: By 2030 we want to be 100% carbon neutral.

For our people.

For our planet.

For animals.

“In order to take,
we must give back.”


We care about how our products are made, not where they are made.

Every single watch is quality controlled in our factory in China. It’s a state of the art factory which we visit regularly; and more importantly a safe and pleasant working environment with a team who are passionate about precise engineering as we are.


Made lovingly by hand.

We believe that things made by real people have true value and meaning, coming with a quality that machines just cannot achieve.

Responsible Production

We love our people.

Our products are manufactured
responsibly and efficiently. Combining
integrity of design, quality and value for
money is what we stand for. We know that
in order to create a meaningful product,
the hand who make it have ti be valued.

Stainless Steel

A modern aesthetic that is durable AND recyclable.

Stainless steel is 100% recyclable &
eco-friendly. For our watches we use
lightweight stainless steel that looks sleek,
and is extra resistant to outside influence
such as water or dirt.

Vegan Leather

Because we care for the planet and its inhabitants.

That’s why our PETA-approved vegan leather material is biodegradable and 100% cruelty-free.

A tree for every purchase

In collaboration with B1G1

Becoming a carbon-neutral brand is
a big step, and not always easy. But in collaboration with B1G1, we have
established a way to effectively
neutralise our carbon dioxide footstep. With each purchase, we plant one tree. With each order, we give back.

Words from Andrew

Founder & CEO

“I as a business owner know that without implementing new environmentally-friendly ways, the world as we know it will one day be non-existent. It’s long overdue to stand up against mass production and do things better. Starting with smaller actions that build up to a long-lasting impact is what we are truly passionate about. We know that without a healthy world, we can’t survive either. Let’s make a change together!”